Ford at CES: Innovation Shaping the Future of Driving

Ford at CES: Innovation Shaping the Future of Driving

The Consumer Electronics Show has become a pivotal stage for automotive innovation. Ford's presence at CES showcases practical solutions that enhance safety, convenience, and capability across its lineup. From hands-free highway driving to connected digital systems, these technologies address real-world needs for drivers in Nova Scotia.

Whether navigating winter highways or managing family schedules, Ford's innovations make modern driving more manageable and less stressful.

Hands-Free Highway Driving with BlueCruise

BlueCruise is Ford's hands-free highway driving system, now available across multiple models including the Explorer, Expedition, F-150, and Mustang Mach-E. This advanced driver-assistance feature operates on over 97% of controlled-access highways across Canada. Drivers can remove their hands from the wheel while the system manages steering, braking, and acceleration.

BlueCruise includes Lane Change Assist, which enables hands-free lane changes with a simple tap of the turn signal when the path is clear. In-Lane Repositioning subtly shifts the vehicle away from adjacent traffic, providing additional comfort and space. For long highway journeys or stop-and-go traffic, BlueCruise reduces driver fatigue while maintaining full attention to the road ahead.

The 2026 Explorer Tremor, 2025 Explorer ST-Line, ST, and Platinum trims come equipped with BlueCruise hardware. The 2026 Expedition lineup makes BlueCruise available on nearly 90% of models, including Platinum, King Ranch, Tremor, and Active trims. F-150 Lariat and above trims offer BlueCruise as standard or with a complimentary trial, with flexible activation options including annual, monthly, or one-time purchase plans.

Ford Digital Experience: Your Connected Command Center

The Ford Digital Experience changes how drivers interact with their vehicles. This system brings digital life into the cabin through large display screens and voice-activated controls. The 2025 Expedition features a 24-inch panoramic display positioned near the lower edge of the windshield, maintaining optimal sight lines over the steering wheel rather than through it. This design keeps eyes closer to the road while accessing navigation, entertainment, and vehicle information.

The system prioritizes voice control, offering both Google Assistant and Alexa Built-In for natural interaction. Drivers can adjust climate settings, search for destinations, select radio stations, make calls, send texts, and even control connected smart home devices - all without taking hands off the wheel. The 2025 Explorer includes a 13.2-inch centre touchscreen paired with a 12.3-inch digital cluster, providing clear, customizable information displays.

Connectivity and Entertainment On Board

The Ford Connectivity Package transforms vehicles into mobile entertainment and productivity hubs. Available 5G Wi-Fi hotspot capability supports up to 10 devices with range extending 15 metres outside the vehicle - ideal for tailgating, camping, or keeping passengers connected on long trips.

Google Play integration brings familiar apps directly to the vehicle's touchscreen:

  • Music and Audio: Stream from Spotify, Amazon Music, Audible, and iHeartRadio without relying on smartphone connectivity
  • Video Entertainment: Watch YouTube and Prime Video while parked
  • Gaming: Play games including a Ford-exclusive version of Asphalt Nitro 2, with Bluetooth controller support
  • Web Browsing: Access the Vivaldi Browser app (with Google Chrome coming soon), including Bluetooth keyboard compatibility

The Digital Device Holder, available on the 2025 Expedition, mounts to first-row headrests and securely holds smartphones or tablets, keeping rear passengers entertained on family trips.

Advanced Safety Through Ford Co-Pilot360

Ford's comprehensive driver-assistance suite, Co-Pilot360, comes standard across the lineup with features designed to prevent collisions and reduce stress:

  • Pre-Collision Assist with Automatic Emergency Braking: Scans ahead for vehicles and pedestrians, providing warnings and automatic braking if needed
  • Blind Spot Information System (BLIS): Alerts drivers to vehicles in blind spots, with Cross-Traffic Alert monitoring traffic when reversing
  • Lane-Keeping System: Provides gentle steering assistance to maintain lane position and alerts when unintentional drift occurs
  • Adaptive Cruise Control: Maintains set speeds while adjusting for traffic, with Stop-and-Go capability for congested conditions

The enhanced Co-Pilot360 Assist 2.0, available on select models, adds a 360-degree camera system, front parking sensors, and advanced intersection assistance for comprehensive awareness.

Trailer Technology for Capability


For drivers who tow, Ford's Pro Trailer suite removes traditional frustrations. Pro Trailer Hitch Assist uses the rear camera and corner radars to automatically align the hitch ball with the trailer coupler, controlling speed, steering, and braking to stop precisely in position. This feature is standard on F-150 Lariat and above, plus 2025 Maverick Lariat and Tremor trims.

Pro Trailer Backup Assist simplifies reversing with a trailer by using a rotary knob to indicate desired direction - the system handles steering while the driver manages speed. The F-150 also offers Onboard Scales to measure payload weight in real-time, ensuring safe loading.

The 2026 Expedition provides up to 4,354 kg (9,600 lbs) of towing capacity, while the F-150 delivers up to 6,123 kg (13,500 lbs) depending on configuration, all supported by intelligent trailer technology that makes capability accessible.

Electric Vehicle Innovation

Ford's approach to electrification extends beyond powertrains to the entire ownership experience. The Mustang Mach-E showcases advanced charging solutions and connectivity:

  • FordPass App Integration: Phone as a Key (PAAK) functionality eliminates the need for traditional keys, while Locate & Pay for Charging simplifies finding and paying for charging stations
  • Over-the-Air Updates: Software updates keep the vehicle at the forefront of technology without dealership visits
  • DC Fast Charging: Up to 150 kW capability enables rapid charging on road trips

The 2025 Escape Plug-In Hybrid offers 210 total system horsepower with the flexibility to charge using a standard 120V outlet or operate as a regular hybrid when plugging in isn't convenient. This versatility addresses range concerns while delivering electric-driving benefits.

Productivity Features for Work and Play

Ford recognizes that vehicles serve as mobile offices and adventure bases. The F-150's Pro Power Onboard transforms the truck into a generator with exportable power options:

  • 2.0 kW: Available on gas engines for basic power needs
  • 2.4 kW: Standard on PowerBoost Hybrid for moderate power requirements
  • 7.2 kW: Optional on Hybrid, capable of running a framing crew or mobile workshop

The Interior Work Surface allows the gear shifter to stow away, creating a flat table on the centre console for paperwork, meals, or laptop use. The 2025 Maverick features SYNC 4 on a 13.2-inch touchscreen paired with an 8-inch digital cluster, plus a built-in 5G modem for constant connectivity.

Off-Road Capability with Advanced Technology

The 2026 Explorer Tremor demonstrates how technology enhances capability. This off-road-focused trim includes:

  • Terrain Management: Selectable drive modes including Rock Crawl optimize traction and control for challenging surfaces
  • Enhanced Ground Clearance: One additional inch of ride height plus improved approach and departure angles
  • Torsen Limited-Slip Differential: Standard 4-wheel drive with intelligent torque distribution for maximum traction
  • Underbody Protection: Front and rear skid plates protect vital components on rough terrain

Inside, Explorer Tremor maintains luxury with available massaging front seats and an optional 14-speaker B&O premium audio system, proving capability doesn't require sacrificing comfort.

The Future is Here

Ford's CES presence reflects a broader strategy: making advanced technology accessible and useful in everyday driving. These innovations aren't concept-car fantasies - they're available now across Ford's lineup, from the efficient Escape to the capable F-150 to the luxurious Expedition.

The integration of hands-free driving, connected systems, intelligent safety features, and practical productivity tools addresses real needs for Canadian drivers. From commuting to work to towing a trailer to embarking on family adventures, Ford's technology portfolio enhances every journey.

Experience Ford's Innovation at Valley Ford

The technology showcased at CES translates into real-world benefits you can experience today. From BlueCruise hands-free highway driving to the Ford Digital Experience's connected features, these innovations make driving safer, more convenient, and more enjoyable. Visit our team at Valley Ford to explore how Ford's advanced technology can enhance your driving experience.